The new book · in progress
Loaded
What swallowed blame costs you. And how to catch it before it fires.
Currently in manuscript.
I have spent thirty years walking into rooms where the presenting problem was strategy, structure or people, and the actual problem was that nobody in the room would own anything.
Not because they were bad people. Because blame is fast, it feels like clarity, and it protects something. It is the cheapest move available to a leader under pressure, and it is the one that quietly costs the most — in trust, in speed, in the number of problems that reach you before they are expensive.
This book is about that habit. Where it comes from, the three shapes it takes, and what actually interrupts it. It is built from sessions, not from theory. Real rooms, real conversations, and the moments where somebody finally stopped explaining and started owning.
Inside
Three shapes, one habit.
Part One
Them
Blaming others. The loudest form, the easiest to see in someone else, and the one that teaches a team to stop bringing you the truth.
Part Two
Me
Blaming yourself. It wears the costume of accountability and behaves like paralysis. It takes out your most conscientious people first.
Part Three
It
Blaming circumstance. The market, the timing, the economy. Often partly true, always convenient, and the reason organizations sit still for years.
Who it is for
Leaders who are tired of the same conversation.
Founders, executives and the people who run their teams. Anyone who has noticed the same issue coming back around with a different name on it.
Nothing in an organization changes while everyone is still right.
Lead, Follow or
Get Out of The Way
Greg’s first book. Loaded is the second — and the one that narrows thirty years of the work down to a single habit.
He doesn’t teach leaders to be nicer. He teaches them to be precise. From the speaker bio
Ahead of launch
Be told when it lands.
No newsletter blast, no funnel. One note when the book has a date, and an early copy for the people who helped shape it.